WABASH & MICHIGAN: G.O.O.D. MUSIC COVERS COMPLEX MAGAZINE →
WRITTEN BY RYAN
Many of you have done albums with other labels. What’s the difference when you put out a G.O.O.D. Music album?
Common: ’Ye’s perspective is “We’re going to make the purest music, and make it reach. There ain’t no limitations to where you can reach.” So, like he said, it’s about quality.
Sean: Ain’t nobody perfect, you know what I’m saying? But we’re probably the closest motherfuckers to it. [All laugh.]
I don’t know how other people live, but I know right here we represent honesty and realness. —Kid Cudi
Pusha, you worked closely with Pharrell on those first two Clipse records. How has it been putting together your solo album with Kanye?
Pusha: ’Ye has always got a million things going on, so once I got a great body of work done, I flew out to London and I played it for him in the middle of his clothing sweatshop. [Laughs.] We played it for four days straight. He’s like, “Man, I love this. I don’t like that. I’m going to redo this beat….” It’s the best thing in the world, because he’s going to tear your shit all the way down, and then build it back up. It doesn’t get any better than that.
What does it mean to have Kanye West involved in the production of your album?
Cudi: He knows what he’s talking about. It’s crazy how insanely smart he is—it’s frustrating at times. When I’m playing him stuff, he usually likes it. [Laughs.] But I remember there was a time when I played him something, and he was like, “Turn it off. That was terrible.”
We were in Hawaii, working on 808s & Heartbreak. That was when I first got on board, and I was doing hooks, and I was just trying to find my place. One day, I got to the studio early, and I was like, “I’m going to make a beat.” Then he came in, and I was all excited to play it…. He made this face. I was like, “Oh my God. I want to make sure he never feels like that about anything that I ever make again.”
Common: He was the first producer that I had that was like, “Man, change that verse.” or “Nah, that line is weak. Hell nah.” [All laugh.]
Cudi: But that’s what it’s about, man. And I didn’t feel bad. I was like, “OK, back to the drawing board. I bet that nigga won’t say that again.” I don’t think he’s shot down any song I’ve played for him since.
Read the rest of the article and check out the behind the scenes video here.